MTR.ai
Directors first. The AI is the new camera.
Goodbye GTA V
Toulouse, France · Los Angeles working hours overlap every afternoon
Showreel · 1:30
Real records. Real artists.
| Artist | From | Video we directed | Spotify monthly listeners |
|---|
Spotify monthly listeners, rolling 28 days, Sept 2026. The artist's audience, not ours.
Selected work
A few pieces that show the range: narrative, commercial, music video, and the generative work from the last two years. Every frame is ours.
Fifteen years directing.
Two years with a generative unit in the pipeline.
The camera changed. The job didn't.
Our expertise is less tied to one platform than to directing the whole generative production pipeline: concept, visual development, image and video generation, character and environment continuity, edit, grade, finish. Models change every quarter. The job of directing them doesn't.
Generative unit
- Image
- Nano Banana · GPT Image 2 · Midjourney
- Video
- Seedance 2.0 & 2.5 · Veo 3.1 · Kling
- LLM
- Claude · ChatGPT · Grok
- Our own platform
- Playard, integrating several models and workflows
Production and post
- Edit and grade
- DaVinci Resolve · Adobe Premiere Pro
- Compositing and motion
- Adobe After Effects
- Image and 3D
- Adobe Photoshop · Autodesk 3ds Max
Five people in Toulouse
An executive producer and four senior creatives who direct, shoot, cut, grade and score. Toulouse, France, on Central European time. We keep a working overlap with Los Angeles every afternoon, and we travel for shoot blocks.
A large part of how we approach filmmaking was shaped by American cinema, music, advertising and visual storytelling. Working with US-based creatives and productions is something we have wanted to develop for a long time; the references, the visual language and the pace are already ours.
Same eye. New camera.
Everything we've directed has passed 300 million views. We stopped keeping track after that. Day rate, availability and scope are a conversation, not a line on a page: that's what the button is for.
Let's talk